Help PR Students Understand Scope & Scale of Social Media Cases

You don’t have to have giant budgets or teams of people to do great social media work. For Strategic Social Media, a public relations-oriented social media text to be released next fall, Michelle Honald and I are looking for case studies of all sizes.

• Small business: maybe a small staff and a small budget didn’t keep you from achieving meaningful results. What lessons did you learn?
• Non-profit: social media can be used effectively for volunteer recruitment and retention, building awareness, serving clients and raising money. Has your non-profit done any of these things?
• Pro-bono: maybe you didn’t have any budget for hard costs and volunteered your time and did great things to achieve your objectives.
• Student work: classwork and student teams are often tapped in service learning programs to plan and implement social media – do you have a great example?
• Experimental: many organizations have “try it out” pieces of social media efforts that have worked brilliantly.
• Any size! Any audience!

There’s no chance that we could find every amazing example. So we’re asking for your help!

Visit the Strategic Social Media Book website and tell us about your work.