Category: Uncategorized

For my Adv. PR Writing & PR Campaigns students:

Social Media Disease: For those of you sick of me saying “social media,” “blogs,” or, specifically, “blogosphere” – this t-shirt is for you. But, yeah, get used to it.

Stikkit: Shareable post-it notes. Sign up for a free “nickname” and you can share your projects with teammates by inviting them to join. These are the coolest. We use them in my office.

Project Management in a nutshell: From a graphic designer. GREAT tips… You’ll learn that this is one of the more difficult part of client work if you end up in an agency. Some helpful advice even for the PR Campaigns teams.

Read it out loud: This blog from a Sr. VP at Edelman is a tremendous resource. This particular posts goes over one of the great tips for self-editing – reading your work outloud.

Google Co-Op Search: From Constantin Basturea, this tool searches PR-related blogs & wikis only. Great if you’re looking for tips, advice, case studies, etc.

I’ve also included all the social media press release stuff on my de.licio.us site.

Greg Hartnett, “Internet entrepreneur, husband father and activist,” shares 12 ways to get off the couch and get involved in the world (you can just start with your community, though).

Tips include:

• Attend a Rally: No shortage of rallies in Eugene, Ore.
• Volunteer for a campaign: This is a great way to get PR experience and build your resume.
• Speak out online. It’s cheap, it’s easy. And you can get your voice heard ’round the world.

What other tips would you add?

I was accidentally watching (that’s my story and I’m sticking to it!) VH1’s Celeb-Reality show called Ego Trip’s (White) Rapper Show this afternoon.

The show’s premise is that thousands of white boys and girls compete to be part of a show and compete to win $100,000 as the best white rapper. The show is hosted by MC Serch, who was part of the hip-hop group 3rd Base. I’m positive I owned a 3rd Base cassette…

Anyway, imagine 10 wanna-be MCs in a house together in the South Bronx with free-flowing alcohol. A verbal altercation occurs on day 1 between Persia and John Brown. During this argument, Persia calls John Brown the “n” word to “put him in his place.” Jus Rhyme (I don’t make these names up) calls her on it immediately, telling her it makes him uncomfortable.

Cut to the next morning. MC Serch comes to the house and tells Persia:

“That word don’t play here. Regardless.”

Because of her “n” word usage, she’s required to wear a very large chain around her neck with an oversize pendant that says “N*Word.”

Persia puts the chain on. Cut to “confessional cam” of Jus Rhyme.

“There was a time in history when those chains were real…”

Back to MC Serch.

“That word don’t flow around the country. In Mississippi, in Tallahassee, in Burmingham… At the end of the day, it’s not about black and white. It’s about right and wrong.”

Given the elaborate size and design of the chain Persia had to wear, it’s obvious that the producers, hosts, corporate parents were aware this would be an issue on the show. And whether they intended it to be entertainment-education isn’t clear – but it fits.

Entertainment-Education melds entertainment with… wait for it… education. The most common applicable theory is social learning theory. The core of social learning theory is the concept of role models. Typically there are three types: positive, negative and transitional. Role models are used by the viewer to vicariously try out new behaviors. Positive role models are rewarded for good behavior, negative role models are punished for bad behavior and transitional role models move from being negative to positive (and move from being punished to being rewarded).

As viewers, we learn from watching the behavior of others. When Persia was yoked with the “N*Word” neck chain, she brushed it off as being “worth it.” But by the end of the episode, she was in tears and truly ashamed of her behavior.

I suppose that the effectiveness of the “education” part depends on the audience. But I commend the producers for taking this issue head on. What do you think?

No, it’s not an underground map. Its a 2007 Web Trends Map.
Two things are remarkable to me about this map. The first is how many of these items I’ve not yet discovered. Hmmmm….

The second is the sheer interconnectedness of the Web. Take the main site track around the map and you’ll encounter sites like Digg, The New York Times, Microsoft and MySpace. The main sites track isn’t limited to sites that only provide content, or are technology-based, but also include social networking, advertising, humor and “democracy.”

Take a look – where do you enter, spend time and exit this sphere?

I have to admit, that I still keep a box of 64 Crayola Crayons in my office supply closet. In fact, I think right now, I have the deluxe box of 96. And, I also keep a supply of coloring books.

I suppose I have a better excuse now that I have a child… but my current box of Crayola crayons is probably 4 years old. And the child is just 9 months.

According to the Bulldog Reporter, Crayola is stepping up its efforts to be innovative. Apparently it has a “stodgy” image. I would probably disagree with “stodgy.” But certainly Crayola is not taking a lot of risks with its product line.

Crayola isn’t pulling any punches. Putting a huge holiday budget on on the line, the company hopes to “reinvent” itself. No, we’re not talking about new colors of crayons, but rather Crayola’s line of “less mess” toys.

The Color Wonder airbrush sprayer toy only works on special color wonder paper.

The Color Explosion Spinner is also “less mess.”

Both these new products (and others, see Crayola’s Web site) seem to be in line with Crayola’s branding. Creating new opportunities for kids to express their inner artist. And, as a mom, I love that it’s less mess. I could see Braxton playing with these toys (I would’ve LOVED them as a kid).

It’s World AIDS Day.

You’ve heard the statistics. The thousands of men, women and children suffering and dying from HIV and AIDS – they are heartbreaking.

You’ve seen the photos of orphans or people in their prime literally wasting away because they can’t get the health care and support they need – they are gut wrenching.

The problem seems overwhelming. But you can take a step and make a difference.
Join (RED)
Buy a bracelet
Wear a ribbon
Light to Unite: For every candle lit, Bristol Myers Squibb will donate $1 to the National AIDS Fund.

Want to learn more? The Independent, a London paper, has gone (RED) for today’s edition with stories, photos and articles about the AIDS epidemic worldwide.

Mothers Against Drunk Driving yesterday launched a new campaign to eliminate drunk driving. You can visit the press room here.

MADD has announced a specific four-point plan to reach its goal of total elimination of drunk driving on our nation’s streets. The four points (from MADD’s Web site):

* Intensive high-visibility law enforcement, including twice-yearly crackdowns and frequent enforcement efforts that include sobriety checkpoints and saturation patrols in all 50 states;

* Full implementation of current alcohol ignition interlock technologies, including efforts to require alcohol ignition interlock devices for all convicted drunk drivers. A key part of this effort will be working with judges, prosecutors and state driver’s license officials to stop the revolving door of repeat offenders;

* Explorationof advanced vehicle technologies through the establishment of a Blue Ribbon panel of international safety experts to assess the feasibility of a range of technologies that would prevent drunk driving. These technologies must be moderately priced, absolutely reliable, set at the legal BAC limit and unobtrusive to the sober driver; and

* Mobilization of grassroots support, led by MADD and its 400+ affiliates, to make the elimination of drunk driving a reality. MADD is uniting drunk driving victims, families, community leaders, and policy makers in the fight to eliminate drunk driving.

A key to MADD’s success is the specific, measurable points that it lays out. There’s no ambiguity for the public or opinion leaders about what the organization hopes to accomplish.

I checked the mail yesterday. Admitedly, it had been a couple of days – but inside I found 21 pieces of direct mail from every candidate in my district plus some on the variety of measures that are up before the Oregon voter this term.

In my neighborhood, a couple of key races are taking center stage: Jim Torrey vs. Vicki Walker for Oregon State Senate and Chris Edwards vs. Debi Farr for State Representative. All four have inundated my mailbox with direct mail. Such that I don’t look at any of them anymore. I make a pile of the political ads and file them in a folder.

Why file? I keep that stuff for class purposes. If I were not a university instructor, they’d go straight to the recycle bin. Thousands of dollars in direct mail, ignored, pushed aside and recycled without a thought. Thousands of dollars in literature from both sides of the party aisle.

As a credit to the candidates, most are issues-focused. “I’m for kids,” “I’m for education, ” “I’m for better jobs.” Some are negative. “He’s a mudslinger,” “She’s not on your side.” But the most negative of the comments come from the left and attempt to tie local and statewide elections to the mistakes (and low approval ratings) of the Republican Party.

With the competing, conflicting and confusing messages that are a staple of every campaign season, I hope you’ve taken the time to define your values and issues and look for the candidates and the causes that line up most closely with your vision for Oregon’s (and the nation’s) future. Not Oregonian? That’s ok, we’ll forgive you. But your responsibility in your home state remains the same.

Public relations, like democracy, only works if people are paying attention and joining in the dialogue.

If you’ve not voted yet, the Oregon League of Women Voters puts out an excellent (non-partisan) voter’s guide.

To end with a chuckle… my favorite “oops” of the campaign season, was this one:

If the world population was 100 people, only 2 of us would have a computer.
The One Laptop per Child Initiative aims to change that. And, the program argues, thereby opening a window on the world for children in disadvantaged communities all over the world.

Information flow is thought by many to be among the most important elements of improving health and development in resource poor areas of the world.

Patterns of information flow are among the most important factors shaping globalization. Increasingly connected digital environments environments subject information to new methods of distribution and manipulation. Control and influence of information flow will help define who holds power in the global information economy.

Access to laptops for the children of resource-poor communities have the potential to have a dramatic impact on the children themselves, but also the communities in which they live and the nations and regions they will help to shape.

[This is an example of an entry for J350: Principles of Public Relations mid-term “exhibit group” projects. For more info on the project or to view student work, contact Kelli]

Uses & gratifications theory says that people are active users of media and selective in the media they use. Not everyone reads the daily paper, watches the evening news or listens to talk radio. Each person chooses when and how to use mass media.

As PR people, it’s our job to figure out how our target audiences are using media in order to best reach them. One stakeholder group might read the newspapers religiously (baby boomers or seniors) while another gets all its news from the internet or the Daily Show (youth). A PR person must target groups accordingly so that they receive your message.