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  • Winter Linky Love Kick-Off!

    Winter Linky Love Kick-Off!

    We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here.

    Let’s get to the links!

    SOPA and PIPA: Let’s Pause and Write Rational Piracy Legislation (Technorati) Think SOPA and PIPA were gone for good? Think again. This is just the start of negotiating rational piracy legislation.

    Anonymous Threatens Facebook Shutdown Jan. 28 (Mashable) Could you handle a day without Facebook? Anonymous asks the American people, via YouTube video, to help hack Facebook servers on Jan. 28.

    Report: Government officials, CEOs least credible spokespeople to public (PR Daily) Who do you trust to give the most credible information about an organization? Not CEOs or government officials according to the Edelman Trust Barometer.

    12 Ads That Changed Super Bowl Marketing (AdAge) What do you think of this list? Are there any ads they left out?

    7 Things Nonprofits Should Focus on in 2012 (Razoo) A list of new brand building strategies for nonprofits to explore this year.

    Social Media – Part of Your Web Strategy? (SiteProNews) Facebook is “not just teenagers anymore.” How can various industries use Facebook?

    Jumping from journalist to social media marketer? 5 things to know (PR Daily) Interesting tips for journalists entering the social media world.

    Optimize Your Social Media Schedule. 4 Tips to Avoid the Social Media Time Suck (TopRank Blog) Some advice for you as you’re figuring out how to balance all this SM stuff.

    7 Reasons Every Job Seeker Should Blog ({grow}) See? We told you so.

    Three Fashion Brands Leveraging Instagram’s API for Marketing Success (Fashionably Marketing Me) I love that fashion brands are often on the forefront of trying new tools. Bergdorf Goodman, ALDO and Levi’s take the leap with Instagram.

    Ethical Fashion Show (Europa Regina) Interesting and, apparently, not new. But what does involvement in an ethical fashion show say about your fashion brand? How does it help communicate a company’s values?

    Tampa Bay Lightning Fire Mascot Who Was Tackled By Boston Fan (Deadspin) Is the Tampa Bay team taking the right action here?

  • Tips for Setting Personal Social Media Goals

    Tips for Setting Personal Social Media Goals

    Young professionals often struggle with how to adjust their approach to social media from personal/socializing network to something that’s more in line with helping them reach their career and education goals. My advice is to apply the same planning principles to a personal social media presence as you would for an organization. Start with the end in mind. What do you want to accomplish? And then think about what you’re going to do to get there.

    Listen & Learn: Any social media strategy should begin with listening and learning. It’s very difficult to jump into blogging or tweeting if you don’t know how they work, how other professionals use these tools and what best practices you can take away for our own participation.

    Possible strategy/tool: Subscribe to 10 or 15 blogs in your field of interest through a feedreader (ex: Netvibes or Google Reader) and review them daily.

    Build Relationships: Your offline networking at industry events or through student associations can, and should, be extended to online. Having a “building relationships” goal in your personal social media strategy can allow you to focus your efforts both in terms of tools (where do those people you want to connect with spend time?) and content (what are those people talking about?).

    Possible strategy/tool: Build a Twitter profile, follow at least 30 people in your industry, share related links and news, retweet and mention industry professionals.

    Create Great Content: Content comes in all shapes and sizes. It’s not just blog posts or long-ish pieces, but can also be tweets, Facebook updates, video, audio, photography. Focusing on creating great content opens up a great deal of possibility for exploring how various platforms differ in form and function. Every piece of content you create is a potential portfolio piece, after all.

    Possible strategy/tool: Establish a blog with an editorial calendar that requires you explore different multimedia formats. Plan on doing a video blog once, or maybe a short podcast with an interview.

    Establish Your Reputation: Yes, it is possible to establish your reputation as a young professional, even in a sea of public relations bloggers and twitterers. But your approach to social media needs to be clear (to you) so you can participate with focused intention. This goal may work best if you have some experience in social media and have a sense of what area in PR you’d like to work. It may not be the place to start if you’re just kicking off your social media adventure, but it’s always worth keeping the big picture in mind so you can continue to refine your presence.

    Possible strategy/tool: Across your social media profiles, create content and make connections around the topics that you are not only interested in, but have something to contribute. Blog, tweet and post regularly about that content to demonstrate interest and expertise.

    Find an Outlet for Self-Expression & Creativity: Social media is fun. It has to be. Why would we all hang out talking about PR all day? I mean, really. Don’t forget to include some “fun” in your social media strategy. Whether it’s music, film, art, photography or fashion, you’ll find niche social networks and social media platforms that allow you to connect with like minds.

    Possible strategy/tool: If you’re interested in fashion, join and use Polyvore to create fashion boards, subsequently sharing them on Pinterest and ensuring they’re appropriately tagged and categorized. Connect with like-minded fashionistas on both platforms to share ideas.

    This is by no means an exhaustive list of possible goals for personal social media. What are your ideas?

  • Guest Post: Why Should PR be in the Journalism School?

    Guest Post: Why Should PR be in the Journalism School?

    This post is from Paige Landsem, the firm director of Allen Hall Public Relations, the student-run PR firm in the School of Journalism and Communication at the University of Oregon. Paige is responding to an editorial that ran in the Oregon Daily Emerald titled, “Bowers: Advertising, public relations need to leave the School of Journalism and Communication.” You can connect with Paige on Twitter at @plandsem.
     
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    Dear Jonathan,

    As the Firm Director of the School of Journalism and Communication’s student-run public relations firm, Allen Hall PR, I wanted to respond to your editorial in the Daily Emerald from January 9 regarding your thoughts on how the public relations and advertising majors do not belong in the School of Journalism and Communication.

    While I respect your opinion (you’re not the first person I’ve encountered who found public relations and advertising an odd fit for a journalism school), and I can’t speak for advertising, I ask that you take time to understand the role of effective, honest public relations before denouncing it as unworthy of a school for critical thinkers.

    In my experience, public relations and editorial journalism can have a symbiotic relationship. Last summer, I interned in the communications department at Sports Illustrated, a publication that has long been recognized as a leader in sports journalism. Every day, I attended an editorial meeting with the staff of SI.com. I wasn’t producing any of the content, but was responsible for identifying stories that could be well-positioned for social media engagement. SI’s writers were responsible for crafting the stories; SI’s public relations team helped make sure the right eyeballs found those stories, whether that was through news coverage in a major daily paper or through a tweet that sparked discussion among fans.

    The role of a PR professional is not limited to media relations, however. The critical thinking skills we learn in our journalism classes help us understand the clients we work for and the customers (or donors or volunteers) they hope to reach. We provide counsel on how to best manage those relationships. When one of our Allen Hall PR clients came to us last year, hoping to increase student involvement with their organization, our team researched, planned and executed an event that not only allowed the client to meet and exceed their goals, but gave UO students an opportunity to express themselves through using sidewalk chalk to beautify the campus quad for an afternoon.

    You said you “see the value of advertising and public relations in general.” If that is true, why create a turf war between the J-school’s various majors? The school is equipping all of us with the skills we need to make an impact through communication – whether we go on to be news reporters, social media managers or creative directors.

    Respectfully,

    Paige Landsem

    Firm Director, Allen Hall Public Relations

    Feature photo by Kylie Keppler.

    You can see other responses to Bowers’ editorial here and here.

  • Best of… Student Posts Take Center Stage

    Best of… Student Posts Take Center Stage

    My students were rock stars this term. They all completed the blog assignment and did so with flying colors. I had lots of favorite posts and enjoyed reading their blogs. But I picked out a few to share (in no particular order).

    Courtney Parks shares some Words to Live By and discusses a great post on Ragan.com about getting the most from a PR major. She ruminates on her own experience and adds to the original author’s advice.

    Shannon Sloan in bound for Portland and the SOJC’s Senior Experience program this spring. She shares her hopes, fears and goals with readers in this post: Portland Experience, Here I Come. (Shannon, you will be GREAT!)

    Ashley Aronson is one of two students who blogged about event planning (and did so very well!). Ashley shares some advice on Keeping Your Guests Happy. Good advice on some oft-overlooked details.

    Lindsay Lake, the other event planner blogger, shares this post – Time to Re-prioritize Your Plan of Events – noting that the event starts well before the event thanks to social media sharing.

    Dawn Noufer blogs about delicious adult beverages from a PR perspective. I liked this post a lot – Hip Hop & Liquor: An Affair to Remember. Product placement in music is such a weird concept.

    Aundria Hanset-Clark didn’t focus on the beverage industry, generally, but had this post – How Much Wodka Vodka Did They Drink? – about a marketing misstep by a Vodka company who thought it was being funny.

    Students (like the rest of us) have been interested in the Penn State crisis from a communications perspective. Mostly, they had questions (like the rest of us) and, as young professionals, imagined what it would be like to represent the university at such a time.

    Austin Clark’s post, Joe’s Woes, asking if it’s possible for Joe Paterno to leave any kind of positive legacy with the way his career ended.

    Joe Schiller’s So Long JoePa breaks down Joe Paterno’s apparent role and also wonders about a solution.

    Gun Kang offers some pretty solid crisis management advice to Penn State in his post From Linebacker U to Pedophile U.

    Related, but on a much different note, Rachel Gehr looks at Ashton Kutcher’s decision to hand his account over to his social media team after his “mistweet” about Penn State firing Joe Paterno. Rachel’s post, With 8 Million Followers It’s Important to Know the Whole Story, is rightfully critical of Kutcher’s decision.

    Darby Rousseau blogged about politics this term and specifically about the GOP nomination horse race. Her post, The Rise of Newt, looks at … well, the rist of Newt Gingrich. Will Newt’s performance in the debates and public appearances help people forgive his political baggage? We shall see.

    Antonia Gomez added her perspective to a Ragan.com post on PR lessons learned from cartoon characters. Like me, she’s a fan of How To Train A Dragon and her post What Dragons, Monsters and Dogs All Have in Common shares some lessons learned from that movie and a couple of others.

    Kathryn Beck shares her review of Seth Godin’s The Dip by way of a personal “survival” story.

    Micaela Sicroff blogged about hospitality PR and her post, The Increasing Importance of Social Media in the Hotel Industry, shares some tips and observations.

    A few students posted about a recent study on sarcasm. I was intrigued by Katherine Allred’s title, To Tear Flesh Like Dogs, and her observations.

    One of the class’ fashionistas, Allie Hawes shared how first-person perspectives of fashion week events are changing the way brands communicate in Fashion Week from Yours Truly.

    I found Tracy Reiss’ perspective on this post, Presentations and Social Media, so interesting and very different than the reaction many of my friends and colleagues had to the original about how social media is changing presentations. Most people said social media made it scarier to present at conferences or events. Tracy, who is, by her own account, a nervous presenter, took the opposite view.

    Lots of students blogged about the Kardashians in some form (and many of the posts were very good). I thought Erin Kelley’s post, Petite Fashion, was a nice take on this theme about the work of a fashion publicist to promote the fashion choices of a toddler.

    Olivia Johnston opened my eyes to an interesting task and time management system in her post, Food for Thought. As an aside, Olivia also had among the best headlines all term.

    Hannah Longo’s posts were about PR from a “newbie” perspective. Her post, A Trip Down Easy Street Provided By Career Centers, is a good reminder to students of all the amazing resources available.

    That’s it! If you are a student (or a reader) and had another favorite from the term, I’d love to hear about it.

  • Surviving Dead Week (or any Stressful Week, for That Matter)

    Surviving Dead Week (or any Stressful Week, for That Matter)

    It’s just not fair! After a glorious long holiday weekend, at the University of Oregon we have to come back to campus for DEAD WEEK. The origin of the phrase is that the week should be “dead” – that is, free from too many deadlines and a chance to prepare for finals. As faculty, we even have some rules around how much we can have due during this week. Of course, there’s one big caveat… as long as it’s in the syllabus, it’s fair game*.

    For JSchool students, dead week is often the most jam packed of the term. Presentations and final projects are often due during the last week of the term. My classes are no different. I don’t often give final exams and my students have presentations, final papers and team projects due… sorry.

    It hasn’t been that long since I was a student and certainly I have weeks that require additional focus and fortitude. Here are my five tips for surviving (and maybe even thriving) week’s like this:

    1. Organize: For me, it’s a brain dump. Literally getting everything out on paper that’s running around in my head. I like unlined paper and adding in little doodles. I’ve learned I’m not a very linear thinker, so this works for me. But if you’re a list maker, go with that. Note: Don’t try to start a new system in the heat of the battle.
    2. Prioritize (a.k.a. Pick Your Battles): Whoa! that’s quite a list you have there, eh? And not enough hours in the day, you say? Figure out what’s most important. You can look at which assignments/projects carry the greatest weight, for example. Or which projects are due first. Estimating the time each will take can help figure out how the puzzle fits together. You have to go back to the list every day. Priorities can change, but keeping your eye on the big picture will help you stay focused through the week.  And at the end of the day, you may have to make choices about what you can and can’t do.
    3. Get enough sleep: All nighters are not good for your brain or your overall health. How many people do you know who get the “finals week flu” (that cold/flu feeling exhaustion that comes once your body can let down its defenses)? Try to get 6 – 8 hours of sleep. You’ll find you’re more productive and sharper than if you try to work into the wee hours of every night.
    4. Eat a balanced diet: Red bulls and Doritos are are not a balanced diet. Eat enough fruits and veggies, along with enough protein for your brain to function. It’s important! For real.
    5. Treat yourself when it’s over: At the end of the week, know that you worked hard. Damn hard. Treat yourself. Whether it’s a spa treatment (pedicures, for the win!), some retail therapy or drinks with friends to celebrate your collective success, don’t forget to celebrate your accomplishments.

    What do you do to survive your own dead week? I’d love to hear!

     

    *more or less

  • Gobble Gobble Linky Loves for Turkey Week

    Gobble Gobble Linky Loves for Turkey Week

    Thanksgiving weekend is really one of the most delightful of the year full of lots (!) of food, family and friends. And the best part for me this weekend is spending very little time not in sweats. Ahhhh….

    I’ve been collecting my favorite links of the week for a little more than a week, but there’s some great stuff here. This is our last “linky love” this term. I look forward to sharing the students’ “best ofs” next week.

    As always, you can learn more info about these “linky loves” and the background on the students’ assignment here.

    4 PR lessons you can learn from Cirque du Soleil (Arik Hansen) – I love Cirque du Soleil. I’ve been to one of the Vegas shows and several of the touring shows and just can’t get enough. This unique troupe is doing something right and my friend, Arik, seems to have a bead on what that is. What do you think?

    12 Most Creative Ways To Get A Job With Social Media (12 Most) – Good list of ideas about using social media creatively. Not sure I’d spring for Facebook Ads, at least not to start, but it’s food for thought.

    VIDEO: After Pepper-Spraying, A Powerfully Silent Protest At UC Davis (NPR) – You may have seen this story from UC Davis and the Internet meme that followed showing Lt. John Pike of the UC Davis campus police pepper spraying everyone from the Rugrats to the Smurfs to Mother Theresa. What does it seem the University is doing right or wrong about communicating about this issue?

    Redefining Public Relations for a New Age (NYTimes) – PR has long has a PR problem. PRSA is trying to do something about it. Check out this initiative to define PR. How would you define this career you’ve chosen?

    Study: Fox News viewers know less than people who don’t watch the news  (Ragan) – The headline made me laugh and was irresistible. But what does this kind of info say about media consumption? Recommend you click through to both stories linked in this article for more context.

    #TheDailySpin: Jimmy Fallon apologizes to Michele Bachmann (Ragan) – A handful of celebrity news with PR implications. Is Michele Bachmann a Lying A** B****? Did Jenny from the Block not visit the actual “block” in her new Fiat commercial? Can grandmas eat pop rocks? It’s all the important questions of our day.

    12 business lessons from your favorite cartoons (12 Most) – Nemo, Bugs and the Smurfs all have lessons to teach us, says the author of this post. Any of these resonate with you? Others you would add?

    10 reasons to give thanks: PR edition (Ragan) – Things about working in PR to be thankful for. This is a great list… good reminder of why we do (or will do) what we do.

    Texts may help teens lose weight (LA Times) – From the health communications category (one of my personal faves), this study shows that personal, directed texts can help teens change behavior. And, specifically, lose weight. Texting campaigns are underrated, I think. I like that this study shows a success story. What do you think?

    Confidence in institutions continues to plummet (Capstrat) – Who do we trust? Capstrat looks at this questions and provides some interesting insights. Some of the data is specifically about millennials (a.k.a. your generation).

    Separating You and Me? 4.74 Degrees (NYTimes) – The world is getting smaller. No longer do six degrees separate us, now it’s more like 4.74. This definitely has implications for communications professionals.

    Oregon Ducks Launch New Sports iPad App (Sports Networker) – So this is pretty awesome. I’m not sure why I hadn’t heard of this yet. For you sports fans, how do mobile apps change the way we experience the game?

    Trying to get a straight answer from PR people (Jim Romanesko) – In the debut of a recurring feature on Romanesko’s new blog, he reaches out to Chipotle and Chick-Fil-A to try to get a straight answer. I love Romanesko’s commentary on the media and I, quite honestly, look forward to seeing more of these features. What can you take away from Chipotle’s response (or lack of one from Chick-Fil-A)?

  • The End of the Sprint: Linky Loves for Week 8

    The End of the Sprint: Linky Loves for Week 8

    We’re crawling toward the finish line here at the University of Oregon. We’re on 10 week quarters and week 8 always seems to appear out of nowhere. Holy crap! I still have so much to do/think about/talk about before the end of the term. The to do lists are long, the stress is high and frankly, we’re all in survival mode. Lucky for us, not everyone is in this mindset and I found some great links to love this week.

    As always, you can learn more info about these “linky loves” and the background on the students’ assignment here.

    The Kardashians’ Guide To Personal Branding (Business 2 Community) – Are there branding lessons to be learned from the Kardashians? You be the judge.

    Penn State Enlists Ketchum for Crisis Communications (Ad Age) – At least they hired someone, I guess. Wonder if it’ll help.

    Bank of America’s Google Plus Page Appears ‘Brandjacked’ (TPM Idea Lab) – Google + just opened its brand pages to the wide, wide world. Looks like BofA wasn’t paying attention. Considering the scrutiny its under from the Occupy movement, seems BofA would’ve been on its toes.

    How Leading Fashion Brands Are Embracing Online Video (Mashable) – Interesting look at online video from fashion brands. Seems like a natural fit to me.

    Google launches music service (Reuters) – Can it compete with iTunes and Amazon?

    The skills employers desire in today’s PR professional (Ragan) – Six hiring managers talk about what they look for when they hire.

    How Creative Thinking Gets Killed by Team Members – 8 Fatal Blows (The Brainzooming Group) – This post is from earlier this fall, but with student teams in some of my classes in meltdown mode, I thought it might be a timely post to share.

    When “Shut the Hell Up” is the Best Advice (Bernstein Crisis Management Blog) – Oh boy… Can you say get media training 101? Mr. Sandusky, we’re talking to you.

     7 Things Political Campaigns Should Be Monitoring in News and Social Media (Media Bullseye) – This is actually a great list outside the political realm, but definitely timely given the early fervor of the current campaign season.

    The Science of Sarcasm? Yeah, Right (Smithsonian Magazine) – I am pretty sarcastic, so I found this interesting. You do have to be careful when using sarcasm in your communication, though. What do you think?

     

  • Tardy Linky Loves

    Tardy Linky Loves

    My brain has been largely non-functional this term, which means I’ve been running behind on all the great content that’s coming out! (I have a really awesome excuse by the way, I’m growing a whole human being and I’ve had terrible morning sickness. Thankfully, that is subsiding and life returns to semi-normal for a while.)

    What that said, here are this week’s linky loves (with some from last week). As always, you can learn more info about these “linky loves” and the background on the students’ assignment here.

    What you should have learned in college (but probably didn’t) (Ragan) – I’m not crazy about this headline — so much of college has to be proactively sought out, not just delivered to you. But fortunately, the article redeems itself and really does have some good advice.

    Watch Herman Cain’s spokesman fumble his way through a Fox interview (Ragan) – Are we watching the rise and fall of Herman Cain? This is early in the sexual harassment scandal (which has been handled badly all around). What do you think?

    How to get the most out of a PR major (Ragan) – Some good advice for PR majors. Are you getting the most out of your time here?

    Kardashianomics (NYTimes.com) – One one hand, I feel sorry for celebs when they have to go through crappy life stuff in front of the whole world. But on the other hand… good lord. (Quick note/reminder: this isn’t a PR-specific post, so if you use this prompt, you need to make the connection between this article and PR/Communication)

    The NBA’s Desperate Need for PR Damage Control (PRBreakfastClub) – This post is from last week, but I think it’s still interesting and relevant.

    You’re Not a Strategist – You’re a Punk (davefleet.com) – I really love this post. What do you think?

    QR Codes a Huge Success in Carolina Panthers #Purrsuit (Media Emerging) – I’m fascinated by QR Codes and particularly enjoy hearing about good, creative examples of their use.

    Three Self-Sabotage Mantras That You Need To Quit. Now. (Brass Tack Thinking) – Amber Naslund is one of my favorite bloggers and people to follow on Twitter. Not only does she give great social media/business advice (and co-authored a great book), but she also writes personal development posts like this one.

    Think that Celebrities are a Home Run for Fundraising? New PayPal Study Says Community Works Better (Communication Overtones) – Interesting look that debunks some myths about the power of celebrity.

    How Would You Grade Penn State’s Use of Social Media in Crisis? (Social Media Today) – A very messy situation going on at Penn State. What do you think about the way the institution is handling the crisis? Some interesting insights from Social Media Today.

    Drunken Facebook posts may be indication of alcohol abuse, study shows (Daily Emerald) – An article in today’s Daily Emerald is an interesting “scientific” look at Facebook posts. What do you see as the implications from a “looking for a job” perspective of this kind of info?

    UPS: Brown & Gold Or Scaredy Cat Yellow? (Kel Kelly) – I always enjoy Kel’s posts (plus she’s an East Coast Duck fan, she tells me). This is an interesting issue that certainly has implications in the PR world. (I’m actually a little surprised that UPS hasn’t responded). What do you think?

    photo by Chapendra

     

     

     

     

     

     

     

     

     

     

     

  • Linky Love for Sunny Fall Days

    Linky Love for Sunny Fall Days

    It’s definitely fall in Oregon. But we’re getting a little break from the rain with a week of fall sun. The best part of sunny fall days is that it’s sunny, but you can still wear boots & sweaters. Okay, maybe that’s just me. Oregon is gorgeous all the time, but fall is pretty spectacular. If you’re not, yet, follow Oregon Fall Foliage on Twitter and Instagram for gorgeous photos of fall colors across Oregon.

    Ahhhh, fall. But I digress. I found some great stuff this week to share with my J452 students. You can learn more info about these “linky loves” and the background on the students’ assignment here.

    Is Writing Officially DOA in PR? Why Writing Remains More Important than Ever in Today’s “Twitter” Era (Commpro.biz Blogs) – It all starts with the written word. No way around it.

    In front-page feature, Idaho newspaper fact checks a press release (Ragan) – Gut check. Could your press release pass a fact check. See what an Idaho newspaper does with this release from a political campaign.

    Now connecting with the sexiest bloggers is easy ({grow}) – Oh boy. Social scoring can have interesting affects and I’d say this is one. And um, “purveyor of eye candy”? Barf.

    7 essential tips for PR newbies (Ragan) – Some tips from the pros for PR people just starting out in their career. Some good stuff here!

    20 things PR pros should know NOT to do (PRTips) – A follow-on to a recent top-20-skills list, this is a great “don’t” list.

    Globally, who are biggest restaurant fans? (Iconowatch) – How does information like this impact the way restaurants need to communicate? (You will need to make the leap to PR here, this article in-and-of-itself isn’t PR-related)

    Public Relations – A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach) (MarketingProfs) – Yeah, Sony screwed up. Royally. This article breaks down some lessons learns and offers advice for crisis communicators.

    LAANE turns tables on attackers, uses transparency to build trust (Crisisblogger) – Tell it first. A powerful approach in crisis communication. This is an interesting case and one that I’m sure was not without controversy internally.

    The State of Social Media 2011: Social is the new normal (Social Media Today) – Big picture look with tons of great stats on the state of social media.

    Why The Fashion Industry Needs Talented Community Managers (Inside FMM) – This is a post from earlier this summer, but because so many of you are interested in fashion stuff, I thought this post was a useful look into the role and value of community managers.

    Always Be Communicating (The Business of Sports) – Oh, NBA… Are any teams communicating effectively right now? This blog says yes.

    Event Marketing Ideas (Event Manager Blog) – Inspiration can come from lots of places. This is a fun list of (possibly) unexpected places to glean ideas.

  • Ducks in a Row: New Student Bloggers Join the Blogosphere!

    Ducks in a Row: New Student Bloggers Join the Blogosphere!

    A new slate of student bloggers in my J452: Strategic PR Communications class are taking to the blogosphere! Please welcome them. If you’re interested in the why and how of this assignment, you can get the skinny here.

     

     

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