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  • Somewhat Snowy Linky Love

    Somewhat Snowy Linky Love

    We had a little mini snow day here in Eugene today. It’s 1 pm and all the snow is melted, which makes those of us who cancelled class feel a little silly. But I’m enjoying the day, nonetheless.

    Some good stuff this week for you to enjoy reading today, too!

    You can learn more info about these “linky loves” and the background on the students’ assignment here.

    Stay warm!

  • Traveling Linky Love

    Traveling Linky Love

    I’m just wrapping up a weekend in Seattle where I was a keynote at the Pacific Northwest President Elect Training Seminar, so I’m a bit late on my weekly best-of. In fact, I can tell that I’ll be running to catch up with myself this week… so here we go!

    You can learn more info about these “linky loves” and the background on the students’ assignment here.

    Enjoy!

  • Why & How My Students Blog

    Why & How My Students Blog

    In Strategic Public Relations Communications (J452/552), I require that my students blog. Over the course of 8 weeks, they will post 15 different posts and comment at least once a week on other people’s blogs. Having kept my own blog for nearly five years and also managing client blogs for about three, I know that just a handful of posts does not give you a sense of scope or scale for what it takes. Yes, twice a week is a lot, I know. We’re about mid-way through the term now. If you want to see this term’s student blogs, take a look here.

    This is (more or less) my assignment description that I share with students. I always love feedback!

    *****

    Objective: To become familiar with blogging for personal and professional purposes, including linking, images, commenting and trackbacks; to begin to build a dialogue and connections with communication (PR, Marketing) bloggers.

    More than just an online diary, blogging is a powerful way to build dialogue in your industry and establish your expertise.

    Your blog should focus on your “theme,” but not exclusively so. You’re welcome to explore other ideas and may find some additionally interesting topics via each week’s prompts. I hope your “theme” will provide some focus and consistency, but it shouldn’t be limiting.

    Requirements:

    1. (week 2) Set up a personal blog using Blogger or WordPress. Select a name, register for a blog, set-up template, profile, blogroll and widgets.
      1. You must have a blogroll with a minimum of 10 blogs
    2. (week 2) Write an introductory post that provides an overview of your blog including: purpose, topic, interests and experience (a sort of cover letter for blogging). Write an “about me” section/page.
    3. (week 3 – 10) Write two posts per week for 14 posts total.
      1. one post should be in response to a prompt from Kelli. See: http://prosintraining.com/2009/01/ducklings-take-plunge-first-linky-love.html for example prompts. Linky loves will (ideally) expose you to new voices and new ideas and require that you think about trends and issues.
      2. one post is on a topic of your choice
    4. (week 4) Add a code of ethics to your blog
    5. (week 4 – 10) Leave one comment on a PR, marketing or advertising blog of your choice per week. You may comment on classmates’ blogs, but you must have 5 comments on outside blogs.

    Additional Requirements:

    • Each post much include at least one link and an image.
    • Response posts much reference the writer of the original post (ex: in a recent post, so-and-so said…) and have an “in-text” link.

    Things to keep in mind:

    • The blogosphere is a conversation. When you link to, or mention, people in your blog, they will know.
    • Keep the conversation civil and be professional.
    • Professional doesn’t mean boring or without perspective; it does mean that you don’t attack or belittle someone’s opinion.
    • You cannot blog anonymously.
  • Wishing For Spring Linky Love

    Wishing For Spring Linky Love

    What an amazing week! There’s nothing like watching a revolution via social media to bring the power of shared communication, collaboration and instant connections into full view. Besides the revolution in Egypt, I found lots of great content this week to share with you.

    This infographic is very busy, but has some good info about how people are using social media in crises and emergencies. Pretty remarkable, yet very intuitive.

    I’m sorry, the story of Sony’s social media blunder, to me, just doesn’t have the weight or consequence that some of the other recent social media blunders (like Kenneth Cole’s). But it is worth noting how far and wide a single tweet can travel.

    This Q and As on Quora is really interesting and has some good lessons about blogger relations with some of the most read tech blogs. I’ll note that most of the answers are not from PR people, which gives them a little different perspective.

    Running low on blog ideas? Some great ideas from Kenna Griffin at The KRG to convince you (and she’s right!) that blog ideas are everywhere.

    How is Facebook changing the way family history is documented? How will you be remembered on Facebook? This is a really interesting post from GROW Blog and guest blogger John White.

    GROW is quickly becoming one of my favorite blogs. This post is another good one (a guest blog, too) about how one blog post helped Antonia Harler get a job in social media. This stuff is powerful, you guys. Listen up!  You can follow Antonia on Twitter, too.

    Lindsay Olsen, my favorite PR recruiter and mom of an adorable little girl, has a post about what questions your resume should answer. I picked up a few tips here, too. Worth a read, even if you look elsewhere for your weekly response post topic.

    Grammar Girl’s podcast is a great listen and this episode is on how to use first, second and third person.

    Now for something a little more philosophical from Presentation Zen. Garr talks about how there are really only two mistakes we should fear – not starting and not finishing. And yes, there are beautiful photos and some slide design ideas to go with.

    Finally, a couple of posts on the horrid Groupon Super Bowl ads. This one from Spin Sucks criticizes Groupon’s “apology” and this one from Liz Strauss says clever is only clever when it doesn’t offend and offers some advice for Groupon to heal its black eye.

    Enjoy! and in the meantime, hopefully this spring-like weather stays around. So thankful we didn’t have snowpocalypse here. 🙂

  • Get Well! Linky Love

    Get Well! Linky Love

    Been a bit under the weather this week, but lucky for you there’s still lots of great stuff to share. Enjoy!

    Popular Shoe Company Makes Most Offensive Egypt Tweet Yet (Business Insider): Kenneth Cole made a bad, bad choice with this tweet. It’s surprising. For a company who has a focus on social responsibility and human rights – at least that was my perception – this kind of thing makes all the previous good seem inauthentic. Lots of years of good undone in one tweet.

    Sizing Us & Them, A Lesson in Transparency from Rich Becker: This post is a great read with some terrific insights about the idea of transparency. This is something I’ve been thinking about a lot, so this post really resonated with some of my own ideas. It’s a little “heavier” than some of the linky love posts that I send your way, but if nothing else, take some time to read it.

    My Tweets are My Own is a Bogus Line from Lauren Fernandez: Just because you include a disclaimer, that doesn’t mean that your online content doesn’t reflect back on your employers, academic institutions or even your teammates. Be intentional.

    The 46 Stages of Twitter: A fun, tongue-in-cheek look at the adoption cycle on Twitter.

    Ten Useful Hacks to Make Things Happen from Valeria Maltoni: Valeria has ten different dilemmas/problems that we can encounter in day-to-day work like, “you miss the big picture,” or “your idea doesn’t get done” and then ten ways to overcome those problems and get things done. Great advice.

    Top Six Things to Know for an Interview: Great advice from a new blog by Porter Novelli specifically directed at PR interns and entry level folks. Don’t forget to do your homework!!

    There’s No Such Thing as a Social Media Campaign from Adam Vincenzini: I couldn’t agree more.

    Is Blogger Outreach the Missing Part of Your PR Plan from Scott Hepburn: I really like this post. I’ve had good success (and lots of fun) working with bloggers. Scott outlines how to make it work for you.

    …and because we’re in week 5 and stress is running high, I thought you might enjoy these tips on turning around a bad day and making it a good day (and yes, you can respond to this for your weekly post, J452).

    image by Amy the Nurse

  • Smile More: And Other Life Lessons Purple Hair has Taught Me

    Smile More: And Other Life Lessons Purple Hair has Taught Me

    Earlier this week I was walking through the middle of campus with a scowl on my face. Not an I’m-in-a-bad-mood scowl, but a zoned-out/mind-is-elsewhere glare off into the distance. In fact, my eyes must have been cast downward because, in my peripheral vision, I see a man jogging toward me. He was clearly on a mission to get somewhere. As he approached, probably 10 feet from me, I looked up suddenly and made eye contact.

    “Great hair!” he said with a big grin. I didn’t even have time to respond, but smiled quickly in acknowledgement of the compliment.

    In that moment it struck me that as that man jogged toward me, I likely did not look very welcoming or approachable. And that moment was identical to millions of moments in my life. Except, now I have purple hair. So that man, the woman at the bank, the hygienist at the dentist’s office, the fellow concert-goer, my barista at Starbucks… interact with me and seem to remember me much differently than when I had plain brown hair. There’s a distinct lack of anonymity.

    So, sure, purple hair is an obvious flashpoint/conversation starter/set-yourself-apart kind of thing. But truly, it’s not for everyone. So how can you set yourself apart in your day-to-day life? I’m not talking about in a physical sense… let’s use purple hair as a metaphor, shall we?

    Be approachableBe conscientious of your body language, facial expressions and demeanor. No, you shouldn’t care what everyone thinks about you, that’s not the point. But if you non-verbal says, “I’m approachable,” you may be surprised at who you’ll meet or what conversations you might strike up.

    Take interest in people – Be genuine, though. Don’t be obnoxious (there’s a certain coffee stand chain in Oregon that rhymes with Hutch Druthers that has the most obnoxious baristas who want to chatter non-stop and ask way too many questions about what you’re doing… don’t do that).

    Smile & make eye-contact – I get stopped on the street (literally) and complimented on my purple noggin. No, I’m not always in the mood to smile and say “thank you.” But I do it anyway. People take a risk when they talk to a stranger – even if it’s to pay a compliment. The least you can do is show respect by acknowledging with a genuine response. Or if you’re the one taking a risk, then do so with a smile and eye contact. You’ll find both are usually reciprocated. And if they aren’t, it’s probably not about you.

    People don’t always remember what you said, but they always remember how you made them feel.

    Don’t take yourself too seriously – I have purple hair for crying out loud. Have fun, and the rest will follow.

    I’d love to hear what you think.

  • Grin & Bare It Linky Love

    Grin & Bare It Linky Love

    Wow! I actually had to stop looking at my feedreader. Way too much good stuff to share this week. Enjoy!

    What skills (tangible or conceptual) do public relations students need as they graduate from college?

    I asked this question on Quora, the newest shiny object that social media peeps are paying attention to. Check out the great responses I got back. And share your thoughts!

    Please, Facebook: Help shameless recruitniks help themselves by Andy Staples at Sports Illustrated.

    A tongue-in-cheek open letter to Mark Zuckerberg, asking for a Facebook shut down to save all those football recruits from themselves. An interesting look at college football and social media.

    The History of Social Media from Mashable

    I love infographics. This one is a timeline, going back to the first email that was sent. An interesting response post could be just to share your thoughts about how these tools have changed your life (if they have) and your place in this history.

    10 Ways to Whip 20-Something Employees into Professional Shape

    If you haven’t figured this out yet, there are lot of stereotypes (many rooted in truth, as stereotypes tend to be) about millennials (those under age 26 or 27). PR faculty here (including me) have some done some research on Millennials and I can tell you that this article has some great advice based on what I know. But what you do think?

    Social Media to the Rescue: Getting Your Brand Back on Track When Crisis Strikes by Amber Naslund and Jay Baer

    I gotta say, I’ve been impressed with the excerpts I’ve seen from this book. This one shares eight tips for dealing with crisis online. Based on my own experience, I’d agree that these are useful tips – simple, but not simplistic.

    Seven Ways to Gain PR Campaign Momentum

    Even if you’ve got the best idea in the world, you have to have client buy in and team motivation, this article has some tips for both.

    The Four Keys to Tweet Success from Mark Schaefer

    Four solid tips. Whether you write about this post or not for your weekly post, you should read it.

    Can You Pass the Social Media Relations Quiz? from Kevin Dugan at Bad Pitch Blog

    Too often building media lists is done half-assed. Trust me, I get crappy pitches pretty regularly. This is a great checklist for thinking about before you make the pitch.

    Should I Care About Quora? from Marketing Profs

    I might be a little obsessed with Quora at the moment (see first link). Here’s some reasons why it might be worth paying attention to.

    (Headline story: spent two days this week at the dentist with my 4 year old. Good times.)

  • Ducklings in the Water! We Have New Student Bloggers

    Ducklings in the Water! We Have New Student Bloggers

    It’s that time again! My class of Strategic PR Communication students take to the water and launch their blogs. For many of them this term they’ve blogged before – although not on a topic of their choice, more of a multimedia journalism endeavor. So this is new territory!

    If you have a moment, take some time to read a few and say hello (what blogger doesn’t like comments?).

    Crystal Barce

    Katie Brennan

    Mackenzie Davids

    Nicole Hyslop

    Ayan Jama

    Caitlin Jarvis

    Andy Jenness

    Rachel Koppes

    Heather Lee

    Daniel McCrone

    Isabelle Morse-Dias

    Julia Neff

    Alaina Revoir

    Stephanie Sahagian

    As a bonus shout-out for last spring’s class & hopefully some inspiration for this term’s ducklings, here are my picks for “best of” from Spring 2011.

  • Newly Hatched Linky Love

    Newly Hatched Linky Love

    We’re back in session & Strategic Public Relations Communications is in full swing. As with previous term, my ducklings are embarking on an 8 week blogging adventure. I’m fully confident they’ll be remarkable.

    As part of that assignment, each week, I try to inspire them with some of my favorite posts of the week. I enjoy sharing new-to-them voices and new ideas and generally keeping them on their toes. This week’s links:

    What’s Your Social Media Personality from Sam Fiorella

    Oh how important it is that we think about how who we are online accurately reflects who we are. This post gives some good food for thought , especially as you’re thinking about launching new social media initiatives, on what are the elements of your social media personality.

    Assignment: Make America Passionate About Innovation from Edward Boches

    I love stuff like this. And when you get all growed-up and get into the daily grind and work your way up the proverbial ladder, you don’t get to think like this as often as you should. Take the opportunity when you have the luxuries of time and indulgence that you do now (trust me, you have the luxury of time and indulgence) and think about what would it take to make America passionate about innovation. Makes your brain tingle… or it should, anyway.

    11 Actionable Trends for 2011 from David Armano

    “Actionable” is the key word. This time of the year, you’ll find predictions and trend-philosophizers are a dime a dozen. The experience & understanding of the team at Edelman Digital results in an “actionable” slideshow with the trend and what you can DO about it (as a biz or content creator) right now. As a student – do you want to know what those who do social media/PR/etc are thinking about right now? This is it.

    Top 10 Harvard Business Review Blog Posts from HBR

    HBR has really great content and this “top 10” is a fantastic catch up from the last year. For the purposes of this week’s responses, dear students, you can pick any of these that catches your eye. They’re all great.

    4th Annual Mashable Award Winners at Mashable

    You know a list is credible when Angry Birds wins best mobile game. Love the Angry Birds. Seriously, Mashable is the leading source for social media and digital media news. Each year, they give awards (based on reader votes)… thus, the 4th annual Mashable awards list (duh.). This is a fun list to explore. I found several apps that I wasn’t familiar with. Check it out and get inspired to check out something new.

    26 Tips for Enhancing Your Experience on LinkedIn from Social Media Examiner

    Some of you are working on your LinkedIn profiles and these tips – an “A to Z” guide – can help. As a response post, it might be interesting to share your process and reflect on your experiences getting started (or refining) LinkedIn. I’m sure your classmates and other young professionals would benefit from your experience.

  • Three Levels of Listening: What To Listen For

    Three Levels of Listening: What To Listen For

    This post can also be found at the Lunar Logic blog. Lunar Logic is a web development firm in Eugene, Oregon. I’m working on a series of posts for my friends there and this it the first.

    ***

    If you’ve been pondering a social media strategy, it’s likely you’ve heard the advice to “listen first.”

    Lots of super smart people have talked about how to listen and monitor with blog post upon post that provides reviews of tools and links to resources.

    In fact, I’ll share some of my favorites with you.

    What you don’t find written about much is what you should be listening for. Maybe it’s intuitive to some, but in my experience, once you set up Google Alerts for your name and your business name, the “what else?” question looms large.

    It’s not complicated, but you need to step outside your “insider” role and think about your organization from your customer/donor/volunteer/key audience’s perspective.

    As part of my Social Media Boot Camp curriculum, I developed this graphic for listening & monitoring.

    I’ll take an aside here to say that listening and monitoring are not the same thing – or at least they don’t have the same purpose. Listening helps you understand your audience, your community, your market better… almost like eavesdropping. Is a passive activity and you is vital to understanding how your audience/community/market behaves and your organization’s role in it.

    Monitoring is more directed. You’re monitoring for the purpose of participating and responding. It’s active and action-oriented. They can be done simultaneously, so you’ll often see them together.

    Back to the “what else?” question. I break it down like this:

    Level One

    • Business name
    • Product names
    • Key leadership & executives
    • Key competitors

    Level Two

    • Key industry terms & phrases (news, information, trends)
    • “Point of need” questions (what do people ask that your business/product/service can “answer”)
    • Influencers

    Level Three

    • Related topics, terms, trends to your organization’s core products services. Think about the lifestyle of your audiences. (ex: what else are yoga enthusiasts interested in? how about small business owners?)

    The specifics will depend on your organization and your goals, but in general, you need to be listening and monitoring in all three levels. This schema is also useful for expanding your listening and monitoring as you learn more about your community (“That’s a level 3.”).

    If you’re creating content (blogging, tweeting or managing a Facebook page for example), you’ll find listening and monitoring across all three levels gives you lots of great input to produce great output. Bonus!

    What would you add? Anything that you’ve found works really well for listening & monitoring?

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