Tag: Uncategorized

  • What Horses Have Taught Me About Being a Communicator

    What Horses Have Taught Me About Being a Communicator

    If you follow me on Twitter, you know that there’s been a little horse drama in my life. It’s a long, sordid tale (ok, maybe not that sordid) with the end result of needing to find a new home for my Thoroughbred mare, Journey. It turned out splendidly. The whole process had me thinking hard about what having horses has meant to me generally and specifically about what they’ve taught me about being a better communicator. Sometimes you can learn to be better at what you do in surprising places.

    • Honesty: A horse that offers few surprises with her intentions is called “honest.” You know what to expect because she tells you how she feels. And, by extension, you can trust her. That doesn’t mean she does exactly what you ask every time, but when she doesn’t, it’s not a surprise.
    • Authenticity: You have to be yourself with horses. No point in trying to fake expertise or skills – the horse will be confused and won’t be able to respond the way you (or she) wants to. She’ll know when you’re off balance, nervous or even upset (ever had a horse-hug?).
    • Patience: It may take try after try, day after day or even month after month to perfect a skill. Being patient about how quickly you can both learn new skills and translate that into perfect execution is important.
    • Clarity: Be clear about what you want your horse to do. You can’t send mixed signals and expect to get a positive result. If you’re clear about what you want, you can translate that into voice, leg and hand cues that will help her figure out what you need.
    • Humor: Owning horses is not terribly glamorous. You have to shovel their poop, for crying out loud. There is always room to laugh at yourself.

    Horses are remarkable creatures and make you a better person. I’ve been very lucky to be involved with them for most of my life (although only an owner for about 6 years).

    Are there unexpected places, things or people who have taught you about being a better communicator?

    Picture: me with Journey in 2006

  • Guest Post: Advice for Strategic Planning With a New Client

    Sarah Essary is a public relations professional and recent graduate from the University of Oregon. Currently interning at Frause, she is seeking a full-time career in communications. Check out Sarah’s fashion public relations blog at Consuming PR (consumingpr.com).You can find Sarah on Twitter (@consumingpr) or reach her via email at: sarah.essary(at)gmail.com.

    As an intern at Frause, I had the opportunity to take part in leading a strategic planning session with a sports team looking to change their brand perception. Facilitating a strategic planning session is the key to beginning a good relationship with any new client. It enables the client and public relations practitioner to find a common ground in order to implement a successful public relations plan.

    It is important to remember a few things before beginning a strategic planning session. Begin by creating an outline of what you want to accomplish during the session and clear up any questions your client may have. This will create a more comfortable and confident atmosphere for communication.

    The next step in a productive strategic planning session is establishing your client’s goals and objectives. Ask your client what they believe is their main purpose for utilizing public relations. This will help you understand how to accommodate their needs over the course of the plan.

    Once you understand your client’s needs it is best to assess the current market by SWOT analysis. A SWOT analysis defines the strengths, weaknesses, opportunities and threats. In addition, remember to have a conversation about their target audiences and their market position.

    Wrap up the session by defining your client’s current and desired brand perception. Remember, a public relations practitioner is not only a businessperson, but an investigative journalist as well! Get to the bottom of your client’s environment and identity.

    Also, ask your client if they have any more questions and be sure to address any immediate needs. It is also important to leave the strategic planning session with a sense of accomplishment and purpose.

    Looking back, I am grateful to have had this experience as a young professional. Through a productive planning session and some diligent implementation, we’ve been able to meet our objectives through media coverage in print newspaper, online and broadcast media.

  • But What if I Can’t Find a Job?

    So you’re prepared to be the PRo of the future. Whoop-de-freakin-do. What if you still can’t find a job?

    • Be patient: It takes time to find a job. The average time is three to six months, but I wouldn’t be surprised if it takes 2009 grads a bit longer (I know several ’08 grads who are still looking, too). Find a part-time job in the meantime doing something that’s not terribly painful – barista, retail, restaurant, or office – and just keep at it. The right job will come along.
    • Keep the End in Mind: Constantly looking for work for three, six, even nine months can be awfully discouraging. Stay motivated to reach your goal.
    • Volunteer: Especially if you’re a new grad, you have to keep your skills fresh and keep building your portfolio. Find a nonprofit that does something you’re excited about and offer to help with their PR or help build a social media plan. Even a few hours a week can help you add some good work to your resume and you’ll keep learning. And you never know who you will meet.
    • Network virtually & in person: Most jobs are not found by applying to a help wanted ad. You need to be networking! Know what kind of job you want and tell everyone you know. This post from the NYT Career Couch column has some terrific tips. A good network is not all about you. Figure out how to make it reciprocal. Participate in Twitter, have an up-to-date LinkedIn profile (with recommendations!), and clean up your Facebook page.
    • READ! READ! READ!: You must stay up to date with the goings-on in the industry in which you intend to work. Read PRWeek, subscribe to the bevy of smart PR bloggers (see my blogroll to the right for some places to get started). In addition, set Google and Twitter alerts for your dream job (company, clients, principals, industry, trends). That’ll give you something to talk about at the interview.

    What tips do you have? How do you stay motivated and keep your PR brain working while you job search?

    Image via Flickr from Thewmatt

  • New Voices for a New Year: Blogs to Read

    Happy new year! As part of my “social” resolutions, I am finding new voices to read, listen to and build relationships with in 2009. I thought I’d share a handful of new subscriptions I’ve added recently to my reader. I hope you’ll check out their blogs and find them on Twitter.

    • Dave Fleet’s davefleet.com
      Dave writes a lot of great stuff about PR. He had a communication planning series last year that was terrific and resulted in a free e-book that you can download. It was a tad different than the way we teach planning at the UofO, but styles vary from organization to organization and even client to client and it’s good to see and know lots of different formats. If you want a snapshot of what he has to say, you can check out his top posts of 2008 post. (@davefleet)
    • Scott Hepburn’s Media Emerging
      Honestly, Scott had me at this post, which I’ve bookmarked and forwarded to a handful of folks who I know will appreciate it. But look around, there’s a lot of great stuff here. He’s a talented copywriter and brings a great perspective to this new media stuff.(@scotthepburn)
    • Amber Naslund’s The BrandBox
      This Amber is one well-connected lady. I’ve enjoyed following her on twitter (@AmberCadabra) and really appreciate her blog. Her post on building on what you already have to participate in social media is a great one for anyone new to this stuff (including students!). Social media can feel overwhelming, but thinking about it piece by piece is an easier way to get your mind around what your organization (or your client) can do).

    I’ve added a few others in the last couple of months worth checking out, too: Danny Brown at PressReleasePR (@pressreleasepr), Beth Harte at The Harte of Marketing (@bethharte) and (not new, but I finally subscribed) David Meerman Scott’s Web Ink Now. (@dmscott) (I’ve also updated my blogroll recently, so you can check out my long time faves there).

    Do you have any new favorites?

    photo via flickr by Steve Kay

  • Whirlwind Week: Updates Coming

    Just a few short days after my last post, I was called on a difficult assignment. Three wildland firefighters injured in a helicopter crash in the Trinity Alps in northern California, seven missing and feared dead. Their employer, Grayback Forestry, devastated and being bombarded by media calls. I partnered again with my friend Leslie Habetler and we answered the phone and answered questions non-stop for 4 or 5 days. I arranged interviews and spoke on the company’s behalf.

    I’ll have several “after action” posts, I’m sure, detailing my experience and what lessons I can share with my readers. Right now, I’m a little exhausted and trying to catch my breath from being on site at the southern end of Oregon for 10 days.

    In the meantime, the Medford Mail Tribune had a terrific story and image gallery of the memorial service from Friday, August 15 that was a moving tribute for the men of the Iron 44. Take a look.

  • Great Videos: PROpenMic is the Place to Be

    With the end of the year stuff going on, I’ve been a tad busy. But I had a chance this morning to catch up on PROpenMic and thought I’d share some highlights:

    Peter Shankman’s Buy Peter a Sandwich Series is pretty great:

    See Peter’s other videos here.

    Phil Gomes talks to Julie Crabill of SHIFT about his favorite social media tools (and his wedding ring):

    My friend Michelle Honald at Ohio University encouraged her students to post their final projects for the intro to PR class on PROpenMic. There’s tons of new content to take a look at. My favorite:

    How Can you Stay Smart with Social Networking? (Natalie LaConte)

  • Ducks on the Move

    ‘Tis the season for new jobs, internships, projects and other exciting developments! I’m hoping to need to update this list soon, but here’s what I know about soon-t0-be Duck alumni heading out into the wide-wide world. If you have an update (whether it’s a new job or promotion, let me know!).

    Leona Laurie, M.S.: Federated Media
    Emily Tormey: Broadway Rose
    Megan Soto: Launchsquad
    Allie Cefalo: SHIFT Communications
    Joey Mucha: Sproutbuilder
    Alyssa Carter: Bernard Hodes Group
    Kaitlin Stewart: YRG Communications
    Branden Johnson: Hill & Knowlton, Portland
    Stacey Myers: Waggener Edstrom
    Eileen Chang: Waggener Edstrom

    Who am I missing? Leave a comment, send me an email or a tweet and let me know!

    UPDATES:

    Lindsey Durrell: Nerland Agency (Anchorage)
    Shelly Ivey: Eugene Faith Center
    Beth Evans: T Art Center (Beijing)
    Scott Lansing: Grady Britton (Portland)

    MORE UPDATES:
    Katy Spaulding: Waggener Edstrom (Lake Oswego)

  • Guest Post: Tips for a Great Portfolio Review

    This guest post is from senior Kaitlin Stewart. Winter term 2008, Kaitlin participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips.

    Top 5 Tips for Presenting Your Portfolio:

    1. Be yourself. The portfolio is a reflection of your work and your personality. Make sure reviewers can really see your work experience, skills and character traits.
    2. Be professional. Leave the “likes,” “ums” and other slang at the door.
    3. Be a storyteller. You need to really paint the reviewers a picture of the situation or event. Why does this press release matter? Why did you put this piece in among all other work you’ve done? Why did you respond the way you did to a situation or problem?
    4. Be enthusiastic. If you’re not excited about your work, how do you expect reviewers to be excited about seeing it? You put a lot of time and effort into your portfolio so be proud to show it.
    5. Practice. Present your portfolio to a friend or in front of a mirror. You will be amazed at how much better you will present your portfolio after a little practice.
  • Linky Love in the Summer Heat

    It is hot today in Western Oregon! Hopefully summer if finally coming. In the meantime, here’s your weekly dose of linky love.

    PR Bludgeons Itself Again (InfOpinions?) – this particular link is a lot of the PR news out there this week. Here’s a collection of links from Media Bullseye.

    5 New Social Media Turn-Ons For Me (Global Neighbourhoods)

    PR and the Chick Factor: What Kent State Learned About the Missing Men of Public Relations (Tough Sledding)

    Louis Vitton Gets Brand-Jacked, Collateral Damage in Anti-Genocide (Jeremiah Owyang)

    Bush Online Interview a Wake-Up Call for PR
    (Catching Flack)

    Congressman Attacks Big Pharma Companies for Deceptive Marketing, Demands Policies Regulating “Manipulative Commercials” (Daily Dog)

    What Makes a Good PR/IMC Practitioner? (Les is More)

    I look forward to hearing what you think!

  • Survey of Young PR Agency Professionals

    If you’re working at a PR Agency full time and are younger than 26, please take minute to read the info below and respond to our survey (link at the bottom).

    *******
    Welcome to an exciting profession!

    As a member of the up and coming generation of public relations practitioners, we would like to ask for your help. Workplace expectations are changing with the new tide of public relations practitioners. Public relations employers are asking for help in understanding how to build strong relationships with your generation.

    If you work at a public relations agency, we hope you will help us by sharing your experiences with us. No scholarly public relations studies have been published that examine the perceptions of young practitioners in public relations agencies. We hope that you will confidentially share your experiences with us through a survey. Participation is voluntary.

    Opportunity to Make a Difference
    With your help, we would like to make a difference in the lives of new public relations practitioners who work at agencies. We want to make recommendations regarding how agencies can improve their relationships with young practitioners and how they can create an organizational culture that resonates with your generation. In addition, we would like to refine an existing model for ethical decision-making so that it will be useful to young agency practitioners.

    Compensation
    If you participate, we will add your name to a random drawing. The winner will receive his or her choice of either an iPod Nano or a $150 gift certificate to iTunes. A $50 gift certificate to Target will be given to two runners up, also randomly chosen. We expect the odds of winning one of the prizes to be about 3 in 500.

    At the end of the survey, you will have the opportunity to contact us to indicate whether you would like to participate in an interview or focus group. If you are selected to participate in these activities, you will receive financial compensation in exchange for your participation.

    Survey Completion
    Because the survey is online and the questions are about your experiences with your employer, please refrain from completing this survey at work. Your employer could otherwise intercept the data. Your participation is confidential.

    Sponsors
    We are grateful to the Public Relations Society of America Foundation and the University of Oregon for funding this study.

    Survey
    You can begin the survey here:

    Thank you for your help!

    Questions and Comments
    If you have questions or comments, you are welcome to contact us via phone or through e-mail from a personal email account (away from the workplace). You will find our contact information listed below.

    Sincerely,

    Pat Curtin
    University of Oregon
    (541) 346-3752
    pcurtin@uoregon.edu

    Tiffany Derville
    University of Oregon
    (541) 346-2035
    derville@uoregon.edu
    Blog: PR Post

    Kelli Matthews
    University of Oregon
    (541) 346-3744
    kmatthew@uoregon.edu
    Blog: PRos in Training

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